Good product in a freaky way.
Because, in a world where so many people are looking forward to following the same pattern, being different (k.a. “freak”), is what drives this brand and fascinates people.
We are crazy for the new! The exotic encourages us, the different seduces us. With so many possibilities in life, why being like everyone else? Better off being abnormal, being a freak.
Designer: Breno Frias
Designer (truck): Allan Suleiman
Photographer: Diego Mendes
Account manager: Allan Suleiman