Your ticket anywhere.
Sem Hora is a premium marketplace that promotes convenience in the purchase of tickets, as well as access control for entertainment events in general.
In full outgoing expansion, both in terms of territory and users, the company acknowledged the importance of updating its brand and its app to align itself with the new positioning, reflecting features like easiness, innovation and contemporaneity.
After a deep immersion in an analysis of the competition, benchmarking and a review of the company, opportunities and propositions were detected. The new brand Sem Hora was conceived in a more colorful, festive and happy universe, strengthening its concept, without forgetting to highlight its serious nature. Thereby, the symbol alludes to a spotlight that reflects the company’s glamour and transparency.
Designer: Breno Frias
Account manager: Allan Suleiman