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      <image:title>Hausy - A Real Estate challenger</image:title>
      <image:caption>How to compete in your own market creating a new digital brand.</image:caption>
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      <image:caption>The website, the brand's primary point of contact, transforms the time-consuming process of renting and interacting with brokers into a smart, fast, and engaging experience. The online market has always sought to aggregate as much data as possible, but the one who translates it into wisdom makes the difference. The visual identity starts from the concept of the beehive - society and dwelling - and make it tangible in the diversity of touch points.</image:caption>
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      <image:caption>Robotton, one of the largest real estate managers in Brazil, wanted to find new ways of staying relevant in their sector which is being heavily affected by the digital transformation. The Group involved me and the Updott team in the early stage of the process, since the first ideas, and we helped them to find a way to amplify their value in the relationship with customers.</image:caption>
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    <loc>https://www.brenofrias.com/work/versen</loc>
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    <lastmod>2026-06-18</lastmod>
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      <image:title>Versen - Life in motion</image:title>
      <image:caption>For those looking to optimize their real estate opportunities, Versen is a real estate intelligence company that develops projects from the initial concept to the final sale. I joined the project at its earliest stages to lead both the brand and digital product strategy. My role encompassed defining the positioning, naming, and visual identity, while also mapping the end-to-end user journey. I architected the complete User Experience and User Interface (UI) for their website, ensuring a seamless and user-centric digital experience that connects market intelligence with real estate buyers.</image:caption>
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      <image:caption>Strategy, positioning, naming, visual identity, and end-to-end UX/UI design.</image:caption>
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      <image:caption>How to compete in your own market creating a new digital brand: from an immersive insight to a unique digital, brand and business experience.</image:caption>
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      <image:caption>An online management system for micro and small business.</image:caption>
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      <image:caption>How to thrive in a competitive SAAS market: from brand strategy to a unique visual identity.</image:caption>
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      <image:caption>The largest virtual reality game arena of Europe brings an unique experience to a demanding audience.</image:caption>
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      <image:caption>How to transform a product idea into a relevant and desired brand.</image:caption>
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      <image:caption>Contemporary digital funding system for contemporary mindsets.</image:caption>
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      <image:caption>Strategy, positioning, naming, visual identity, and end-to-end UX/UI design.</image:caption>
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  <url>
    <loc>https://www.brenofrias.com/about</loc>
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    <lastmod>2026-06-30</lastmod>
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    <image:image>
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      <image:title>About me</image:title>
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    <image:image>
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      <image:title>About me</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/1780927197454-32W6T02UB44SMMBEDG37/bg.gif</image:loc>
      <image:title>About me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/c4d041bf-fb68-448c-b76a-c3a01acdab66/bg-grey.png</image:loc>
      <image:title>About me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/1780927041719-FMS79086YDD5CFOA3XCW/image-asset.png</image:loc>
      <image:title>About me - Hi, I’m Breno!</image:title>
      <image:caption>With over two decades of experience crafting digital products, I am a Design Executive who operates at the exact intersection of Strategic UX and measurable business growth. Most recently working as Head of UX at N26, my leadership focus is grounded in relentless accountability, scaling organizational maturity, and partnering directly with C-level stakeholders to turn user experience into a primary commercial engine. I specialize in making the complex possible, leading high-performing, multidisciplinary teams to build resilient financial ecosystems where design craft meets business impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/cdc799eb-62a4-4a7d-aa8f-27e49ef80c1d/1713605089134.jpg</image:loc>
      <image:title>About me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/1782774561451-QTDRXC75SYN2MVVLK59M/protfolio-thumbnail-n26-investments.webp</image:loc>
      <image:title>About me - N26 Investing</image:title>
      <image:caption>Turning isolated features into a scalable upgrade engine through contextual UX.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/1782774560597-DCCSGWDFIC96GQUHNLO2/protfolio-thumbnail-memberships2.webp</image:loc>
      <image:title>About me - N26 Memberships</image:title>
      <image:caption>Turning isolated features into a scalable upgrade engine through contextual UX.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/a06c7403-9f92-45d9-a833-561f4f703d2d/My+expertise.png</image:loc>
      <image:title>About me</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/3dc63446-9448-4ff7-9ad9-3cc7c76e0ace/Slide+1.png</image:loc>
      <image:title>About me - Why prompting a screen is not product design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/b6d3d7a8-1ffe-4452-9387-4a8a9bc6f7f8/AI+can+build+it.+But+should+you%3F</image:loc>
      <image:title>About me - Why faster execution won’t fix a broken product strategy</image:title>
      <image:caption>The AI speed trap: why faster execution won’t fix a broken product strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/0d7281f7-63d4-4b0d-9d68-3ce279fa9d36/Frame+6692.png</image:loc>
      <image:title>About me - The Future of UI: the end of the average user</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/57f9c189-16d0-4fe7-a45d-324c8f587b3a/Frame+6689.png</image:loc>
      <image:title>About me - Design in an Agile Organisation</image:title>
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  </url>
  <url>
    <loc>https://www.brenofrias.com/work/fusionarena</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-17</lastmod>
    <image:image>
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      <image:title>Fusion Arena</image:title>
    </image:image>
    <image:image>
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      <image:title>Fusion Arena</image:title>
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    <image:image>
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      <image:title>Fusion Arena</image:title>
    </image:image>
    <image:image>
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      <image:title>Fusion Arena</image:title>
    </image:image>
    <image:image>
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      <image:title>Fusion Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/1780927208242-NHVUO3V54WVZYM0J6W0T/Screen+Shot+2018-02-26+at+19.04.48.png</image:loc>
      <image:title>Fusion Arena</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/c4d041bf-fb68-448c-b76a-c3a01acdab66/bg-grey.png</image:loc>
      <image:title>Fusion Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/1780927208242-NHVUO3V54WVZYM0J6W0T/Screen+Shot+2018-02-26+at+19.04.48.png</image:loc>
      <image:title>Fusion Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/1780927027261-QYOWSGO9U9GWV7KXTB3B/symbol-fusion-arena.gif</image:loc>
      <image:title>Fusion Arena - A fusion between virtual and reality needs a brand that does that too.</image:title>
      <image:caption>Fusion Arena is the largest virtual reality game arena of Europe, launched in 2018 in Zurich. I was responsible for defining its positioning, visual identity, parametric logo, brand and design systems, and website with all the digital experience (UX and UI).</image:caption>
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      <image:title>Fusion Arena</image:title>
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      <image:title>Fusion Arena</image:title>
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    <image:image>
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      <image:title>Fusion Arena</image:title>
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    <image:image>
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      <image:title>Fusion Arena</image:title>
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    <image:image>
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      <image:title>Fusion Arena</image:title>
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    <image:image>
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      <image:title>Fusion Arena</image:title>
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    <image:image>
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      <image:title>Fusion Arena</image:title>
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    <image:image>
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      <image:title>Fusion Arena</image:title>
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    <image:image>
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      <image:title>Fusion Arena</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/1780927102524-9MSWPB1KLM1XXOOYHV4Q/Cap.jpg</image:loc>
      <image:title>Fusion Arena</image:title>
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    <image:image>
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      <image:title>Fusion Arena</image:title>
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    <image:image>
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      <image:title>Fusion Arena</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/1780927122149-HIGRUZPE14DB3DBBNHH9/image-asset.png</image:loc>
      <image:title>Fusion Arena - Ultimate virtual reality experience</image:title>
      <image:caption>How to express a virtual experience through a distinct customer journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/1780927167303-XWCCSCL8F7E7WASDRRKJ/fusion-site.jpg</image:loc>
      <image:title>Fusion Arena</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/1780927205046-JFANJINVQOKSD0WCEL9C/google-pixel-2-fusion-arena.jpg</image:loc>
      <image:title>Fusion Arena</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/1780927205052-5U29BGU7D587L9H58Q7J/elements-site.jpg</image:loc>
      <image:title>Fusion Arena</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6a26ca2cf05c84084358abaf/1780927205912-N761LRM4QHGKFW5EK2RJ/image-asset.png</image:loc>
      <image:title>Fusion Arena - A parametric brand.</image:title>
      <image:caption>A range of unique colours and typography in the category are some of the aspects that were used to make the brand stand out. But we went beyond, building an app based in Processing (in partnership with Régis Frias) that makes it possible to create a playful parametric logo. It offers infinite possibilities that enriches the visual universe of the brand. Three-dimensional shapes that reference the space where virtual reality occurs.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fusion Arena</image:title>
    </image:image>
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      <image:title>Fusion Arena</image:title>
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      <image:title>Fusion Arena</image:title>
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      <image:title>Fusion Arena</image:title>
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  </url>
  <url>
    <loc>https://www.brenofrias.com/work/koones</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-15</lastmod>
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      <image:title>Koones - New ways to celebrate life.</image:title>
      <image:caption>Koones Beer is a craft beer for non-experts who value their experiences of drinking a good beer, together. Together with the Updott team, I helped turning an idea into reality. We defined the strategy, brand positioning, naming, visual identity and the package.</image:caption>
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      <image:caption>How to transform a product idea into a relevant and desired brand.</image:caption>
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