A beer that
brings people
together
How to transform a product idea
into a relevant and desired brand.
New ways to celebrate life.
Koones Beer is a craft beer for non-experts who value their experiences of drinking a good beer, together.
Together with the Updott team, I helped turning an idea into reality. We defined the strategy, brand positioning, naming, visual identity and the package.
Koones harmonizes with moments, with people, with experiences.
The "togetherness" is embedded in the brand. Everything is about bringing all different types together. Friends, acquaintances, unknowns... and why not pirates, zombies, and robots? This beer prompts encounters.
An unusual brand for people of all types.
The name
"Koones" is a neologism created from "Kune", which means "together" in Esperanto, a language that was born to bring the world closer together.
Illustrations
Rufus Studio helped us creating the illustrations that were the key elements of this fun brand identity.
Different legs dance together for the Rubena America Red Ale, hands embrace each other for the Facila Session IPA, and the strange eyes stare at you for the Scívola American IPA.
A big reunion
Let beer be part of making good memories. It’s not about quantity, but quality.
Quality ingredients, quality of enjoyment, quality of friend. Koones socializes with the best of life.
Social media
